If you’ve driven by L.A.’s Memorial Coliseum on Martin Luther King Boulevard in the past few months, perhaps you’ve seen the billboard featuring an African American child alongside the words “Endangered Species.” To a casual onlooker in a hurry, this message might not be very clear – until one sees the website, “toomanyaborted.com”, across the bottom.
This ad was the brainchild of The Radiance Foundation, an anti-choice organization that also supports the black genocide conspiracy theory – that pro-choice entities like Planned Parenthood coerce women of color into terminating their pregnancies. Not only are the billboards outwardly racist, but they also objectify black children, vilify black women (as well as reproductive health advocates) and use real health disparities to create a myth.
The campaign began in Georgia and quickly spread to other major metropolitan areas such as New York, Chicago, Los Angeles and most recently Oakland.
Life Always, a Texas-based anti-choice group, was responsible for the controversial billboard in New York City’s SoHo district last February. It featured an image of a young black girl with the heading, “The Most Dangerous Place for an African American is in the Womb.” The billboard was promptly taken down after massive public outcry and involvement from advocates and city council members.
The billboard campaign did not stop with the black community; Los Angeles recently saw ads targeting Latinas: “The Most Dangerous Place for a Latino is in the Womb.” However, with quick activism of groups such as California Latinas for Reproductive Justice, the billboards were gone in a matter of days.
Last week, Congresswoman Barbara Lee (D-09) released a statement responding to the billboards making an appearance in her Oakland district. “I am deeply offended by the race-based billboards that are being displayed in my congressional district by the Radiance Foundation and Issues4Life,” she said. “These billboards stigmatize women of color and perpetuate myths about parenting skills and the types of women who seek and use abortion services. I have and will continue to believe that women have the fundamental rights to make decisions regarding their reproductive lives, and no woman’s choice should be subjected to scrutiny based on her ethnic background.”
The billboard on MLK Boulevard has since been removed and others have “timed out,” making way for the next advertiser. Unfortunately, The Radiance Foundation does not seem to be slowing down. The organization recently launched fifty more billboards in Atlanta to coincide with Juneteeth (June 19th), the anniversary of the Emancipation Proclamation, which abolished slavery.